The ENplus® Management follows up on every misuse of the trademark. You can help us combat fraud by checking the list of ENplus® Producers and Traders on our website to authenticate an ENplus® seal. Our Blacklist will also help you identify known fraudsters. If you suspect a fraud case, you can refer to our online guide on how to detect fraud, and use our online form to flag it to us.How to detect fraud?
The ENplus® seal has become an essential selling argument for wood pellet professionals. To guarantee its value, the ENplus® seal and trademark are registered and protected under international law, and their use is strictly limited to certified companies with precise guidelines. The ENplus® management allocates considerable resources in combating fraud cases. There are two categories of fraud cases:
Typically a non-licensed use of the trademark or parts of it, which constitutes an infringement of the trademark owner’s rights.
Infringements by ENplus® certified companies, from fraudulent marketing use of the certification to a certificate falsification.
In both cases, consumers are misled about the quality of their pellets, which may have a severe impact on the maintenance and efficiency of their appliance. On top of it, fraud seriously undermines the efforts of all certified companies for a fair and transparent pellet market.
That is why the ENplus® management is so strongly committed to combating fraud everywhere, and encourages anyone who suspects a fraudulent use to report it via our online form.
The ENplus® Management follows up all infringements and misuses of its certificate, with more than 500 cases identified and handled over the last 3 years. Here is the split between the 3 main types of fraud :
Irregular use of the ENplus® trademark in marketing operations, such as these :
Product misuses, the fraudulent use of the ENplus® seal on pellet bags, and the second most common type of fraud tackled by ENplus®
The ENplus® Management has adopted a two-step approach. The first one is to contact the infringing company to try and solve the problem in an amicable manner. In a vast majority of cases no further action is required, as attested by our resolution rate of 73%.
However, some cases remain unsolved after this first step. For these, we enter a second phase, more coercive, whereby fraudulent companies see their name and actions exposed in our public registrar, the Blacklist, pending a final resolution of the case.
Ultimately, ENplus® reserves the right to initiate legal proceedings against fraudsters, in which case they may face charges and penalties up to €5,000.